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Noelle Rose | Portfolio

The Learning Labs Brand

The Learning Labs Brand

The Learning Labs is a makerspace owned and led by the Gwinnett County Public Library system. They are spaces to create, collaborate and share digital content and work with traditional media. At the Learning Labs, library card holders can explore topics and materials related to video editing, audio editing, graphic design, sewing, 3D printing, CNC Carving and more.

The department was approached by GCPL Marketing to create their own sub-brand. As a member of the Learning Labs, I was able to lead and execute a design and brand to represent the Learning Labs moving forward.

For the design of the logo I went with a combined logo to allow for use of a more abstract icon with text that explained a bit more about what it meant. I chose the colors to be vibrant and youthful while still being mature and having that air of imagination and mystery.

You can find a walkthrough of the logo and brand presentation here.

To learn more about the Learning Labs, visit www.gwinnettpl.org/learninglabs/